Email marketing is a tried and tested method for reaching the right people online and persuading them to take action. It can be very lucrative for any online business, but before you dive in, it is important that you know the basics.
These will be the foundation for your email marketing business and the more of the basics you know, the stronger your foundation will be. The stronger your foundation is, the larger you will be able to grow your business and the more profits you will bring in. This makes sense, right?
We will go over the basics of what exactly email marketing is and how it works. We will also provide you with a few basic tips that will help you get off to a good start with your email marketing business.
Email marketing can offer a great deal of benefits and profits if it is done correctly. In order for you to be able to email market correctly it is important that you first understand exactly what email marketing is.
What Is Email Marketing?
Email marketing is marketing a product or a message through a series of emails to current or potential future customers
Email marketing is really no different from other forms of marketing except for the fact that it does not require cold calling or going door to door. Email offers you the opportunity to speak directly to potential customers and clients all over the world whenever you want.
It is extremely important to build a good rapport with your clients and customers. You want to be thought of as a trustworthy person or business. Always keep your emails looking professional and engaging.
Never offer promotions that you cannot fulfil just to try and get new clients and customers because this will backfire and give you a bad reputation. Your potential customers will unsubscribe from your list very quickly. As long as you have a good product and maintain a good image, your list will continue to grow and grow.
The following are some basic tips that will serve as your basic guidelines for email marketing and will help you get off to a good start.
Have a Goal
When you are beginning an email marketing campaign it is very important that you know exactly what it is that you would like to accomplish and set a goal in order to keep you on track. There are different uses for email marketing. It can be used for getting a message out, affiliate marketing, selling products, and many other things. You need to determine exactly what it is that you want to do and stick with it.
You need to send your emails out on a regular basis. You do not want to send emails too far apart so that your subscribers forget who you are but at the same time you do not want send them too often to annoy them.
Keep it Neat
It is very important that use you choose fonts that are easy to read. Keep your paragraphs short and don’t block all of the sentences together. Taking the time to make your emails neat looks very professional and will lead to more email marketing leads.
Get to the Point!
Most people are constantly busy and it can be hard for them to find time to get everything done that they need to get done in a day. The last thing that they want to do at the end of their work day, or during, is sit down to read a lengthy email that is trying to sell them a product or get a certain message to them. That is why it is important to keep your emails as short as possible without leaving out important details. You may be asking yourself, how am I supposed to shorten all of the details that I need to relay? The answer is actually quite simple.
The following are some examples of different ways that you can make your emails short and sweet. This will surely help you to expand your mailing list and strengthen your email marketing business.
If you have a lot of details that you need to inform people about when it comes to one of your products there is something you can do to keep your emails from looking cluttered. Why don’t you try including the most important details that will catch the attention of your target audience in the main body of the email and provide links to additional information? This will offer current and potential future customers to get the main point you are trying to get across while still offering them to read more on the information they choose to.
You can use multimedia to help you keep your emails short and sweet as well. You can do this by making videos that can be played in the email or by using images that display the information you are trying to get across. Another thing you may want to try is voice recordings. It is much quicker than having to type, you do not have to worry about what fonts you select, and your customers will not have to read as much. It will be a winning situation for everyone and that is key to success in marketing.
When creating the outline for your marketing emails you may want to try using a list to sort out your information before you actually create the email. List your information in the order of the priority of the information on the list and determine what really needs to be there and what doesn’t. Remember, one of the keys to marketing is being short and to the point but still providing enough details about your product. It is a delicate process and it can be quite tricky, but it is possible!
Keep Information Relevant
One thing that you can do that will help to keep your emails short and sweet would be to make sure that you always keep the information in your marketing emails relevant to your product or the message that you are trying to relay. Basically, if it does not directly relate to what you are marketing do not put it in your emails!
You should also keep in mind the fact that today’s society is using more and more devices to check their emails. Devices like smartphones have much smaller screens than a PC or a laptop so trying to read a long email on a smartphone would be a very difficult task.
It is very important that you make sure that the marketing experience is as convenient as possible for the customer because this will lead to more sales. On the other hand, making the experience inconvenient by having lengthy emails that are constantly sent to them will likely just lead to a loss of a customer.
Always Be You
You were born as a unique person, there is no other person in this world who is exactly like you. This is also true when it comes to your personality. It is unique for a reason. If everyone had the same personality in the world, life would be very boring. It is the differences in all of us that make us who we are and make the world an interesting place. That is why it is so important to always be yourself, even when email marketing.
Personality traits can be picked up by the way you speak and the words that you use. The same thing is true when it comes to people reading your emails. They will easily be able to pick up on what type of person you are from the way that you write. They will also be able to pick up on whether you are a genuine person or not. Trying to be a person other than yourself when you write your emails is a very bad idea because it will make you seem less genuine and will lower your credibility.
One common mistake that people make is trying to use words that they would not normally use. They may be doing this because they are less educated or they may not be confident with their writing. Whatever the reason for doing this is it should not be done. When you use words that you would not normally use they are oftentimes not used correctly and this does not look professional.
Try writing out some practice emails before you send out your actual marketing emails. Review the practice email and determine if it sounds like you when you read it. If you are satisfied with the personality that is projected it is time to then send out the email.
As mentioned earlier, teasers can be extremely effective when it comes to marketing tools. The trick is knowing how to use them in the right way. A lot of using teasers will involve having to send out numerous emails to potential clients and customers. If this is not done correctly, the people who you are sending the teasers to will likely unsubscribe from your mailing list. This will be very damaging to your email marketing campaign since the entire heart of the operation is within the marketing mailing list.
You need to create teaser emails that will keep people interested in your product until it is complete or ready for release without giving away too much about the product.
Pre-orders can be very beneficial for a product launch because you will have money that is being generated before you even release your product to your mailing list. This can help you to generate the funds that you need to make any last minute tweaks that are needed on your product. One of the best ways that you can get your product on people’s minds and generate pre- order income is through the use of effective teasers.